The PDF-focused nature of the update, however, hints that this update might be an attempt to bring the vision of Jeff Bezos, Amazon's CEO, to fruition. When the DX was introduced, Bezos argued that it provided the key to a paperless (and ink-cartridge-less) future. Although you could argue about his contention that a portable document reader was the primary hold-up to going paperless, it was clear that PDF capabilities were central to this vision, and getting PDF capabilities on as many Amazon-branded devices as possible is an obvious way to work towards that goal.
Kindle 2 finally gets native PDF support, screen rotation
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